Top Video Stats 2017

By December 4, 2017Uncategorized

Using video in various forms has almost become a standard in digital marketing tactics, but the Support Department and Documentation Teams fall behind. The complexity and tremendous amounts of content these departments deal with caused them become laggers. TXTOmedia changes this.

This is why Technical Documentation should be published in the video format as soon as possible.

  1.  Online video accounts for more than 74% of all online traffic (KPCB).
  2.  59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  3.  54% of senior executives share work related videos with colleagues weekly (Forbes).
  4.  Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  5.  4 out of 5 consumers believe that demo videos are helpful (Animoto).
  6.  Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  7.  4x as many customer would rather watch a video about a product than read about it (Animoto).
  8.  YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  9.  Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  10.  500 million people are watching videos on Facebook every day (TubularInsights).
  11.  45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  12.  Snapchatters watch 10 billion videos a day (AdWeek).
  13.  82% of Twitter users watch video content on Twitter (Bloomberg).
  14.  43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  15.  Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  16.  8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  17.  52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  18.  Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  19.  55% of people consume video content thoroughly (HubSpot).
  20.  People spend on average 2.6x more time on pages with video than without (Wistia).

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